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ABOUT Find it film

Find it Film was set up in 2016 by Danielle Sellwood and Nicola Waterworth specifically to work with women, older people and the disabled community, to tell diverse stories of sport and adventure. Alongside filmmaking, we provide expertise in making content and film accessible and offer open captions and audio description services.



Danielle Sellwood

I have over 20 years experience in the sports industry and am a well respected innovator with a passion for finding creative ways to shift the culture. Before moving into documentary making and video content, my career began as a designer for major sports brands followed by a long stint in sports trend forecasting at I then went on to co-found, a trail-blazing sports website for women. In recent years I directed the visual campaigns at Women's Sport Trust (WST), helping create lasting change in the representation of female athletes through the landmark Getty Images collaboration. 


My move into filmmaking came in 2017 after I co-founded Find It Film with Nicola Waterworth. What began as a film festival celebrating women's stories very quickly moved into film production. My films have since been selected for numerous international film festivals. Alongside several current film projects, I am now working to make all my films and content accessible through both captioned and audio-described versions.


Sporting history: Former GB Team canoeist and Devizes to Westminster 125 mile canoe race record holder. I now enjoy open water swimming, running, triathlon, surfing and a weekly game of badminton.

Favourite place: In my camper van with a nice view, the kettle on and family or friends for company.

Best adventures: Surfing in the Outer Hebrides and competing in the annual Devizes to Westminster 125 mile canoe race three times.




I love collaboration. Right now, I'm delighted to be partnering with Coldhouse Collective delivering accessible film sessions at Kendal Mountain Festival and Sheffield Adventure Film Festival. Alongside providing open-captions, audio description and organising BSL for these screenings, we run workshops to teach filmmakers how to make their own films accessible, and have created an open-source guide that is being distributed to filmmakers worldwide. Pictured, from the left: Tim Burton from Coldhouse, myself, Poppy Levison, disability activist and blind outdoors enthusiast.

Tim, Danielle & Poppy B&W.jpg


I'm also working with photographer Alex Rotas (below left) on a feature documentary, Younger, about women in their 60s, 70s, 80s, still competing in athletics events. Previously I worked with Lia Ditton (below right) to document her record breaking ocean rows over a series of four films, culminating in our award winning documentary, 87 Days, Alone Rowing the Pacific.

Alex looking at Danielle B&W.jpg
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