Find It Film is a social enterprise. We aim to reach diverse audiences of women and girls, encourage more people to get involved in sports or plan their own adventure (no matter how big or small) and showcase brilliant female role models.


As we grow, we plan to offer opportunities for students and young filmmakers, musicians and creative artists, so get in touch if you would like to be involved. We are also looking for collaborators and supporters to create new films, so please get in touch, we'd love to hear from you..

The Team



Danielle Sellwood
Danielle Sellwood

2017 London Marathon

Nicola Waterworth
Nicola Waterworth

Cycling and coaching!

Danielle Sellwood
Danielle Sellwood

Back in the day!

Nicola Waterworth
Nicola Waterworth

Touring the Outer Hebrides

DANIELLE Sellwood - Creative Director

Danielle is responsible for all the creative elements of Find It Film. With a huge amount of knowledge and over 20 years experience in the sports industry, she is a well respected innovator with a passion for finding creative ways to shift the culture. She started work as a designer for major sports brands, moved into sports trend forecasting at WGSN.com, before co-founding Sportsister.com, a trail-blazing sports website for women. In recent years Danielle has directed the visual campaigns at Women's Sport Trust (WST), helping create lasting change in the representation of female athletes through the landmark Getty Images collaboration. Danielle is also a former GB canoeist and now enjoys cycling, running, triathlon, surfing and a weekly game of badminton.
Favourite place: In her camper van with a nice view, the kettle on and family or friends for company.
Best adventures: Surfing in the Outer Hebrides and competing in the annual Devizes to Westminster 125 mile canoe race three times.

NICOLA WATERWORTH - Operations Director

Nicola is responsible for all the operating aspects it Find It Film and also uses her vast knowledge of coaching to add a valuable intellectual level to our projects. She is a coach and change management professional making things happen. Nicola's work in sport has included working with the Women's Sport Trust, where she delivered the annual Be A Game Changer Awards for three years. Nicola also works with British Cycling, developing coaching as well as helping the Namibian Cycling Federation build a sustainable Infrastructure. Although always a fan of the outdoors and cycling, Nicola only came to sport as a serious habit in her early thirties. Having eased her way in with middle-distance triathlon Nicola now continues her love affair with all things bicycle and is increasingly passionate about sailing and trail running. On a daily basis Nicola will be found learning to navigate or lifting weights in lieu of heavy sails. 

Favourite place: Currently anywhere in the Peak District.
Best adventure: Self-drive safari across Namibia with her best friend.


We've a team of collaborators that we bring into different projects as needed. Right now, we're working with photographer Alex Rotas (below left) on our Maverick Generation Project. 

Alex looking at Danielle LDS.jpg

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